Services
Marketing Operations, Built to Fit How You Work
Whether you need a defined project completed or ongoing operational support, I bring the same standard: systems that hold up, not just quick fixes.
Two Ways to Work Together
Full-Service Marketing Ops (Project-Based)
For teams that need something specific done: a platform migration, a broken automation rebuilt or implemented, a CRM cleaned up, a direct mail program stood up.
Fractional Marketing Ops (Ongoing)
For teams that need consistent, embedded marketing operations expertise without a full-time hire: a few hours a week or month, structured around your needs.
Explore Pike Horizons capabilities
The full range of marketing operations work I take on, from first setup to ongoing management.
Systems Implementation
Set up your marketing automation and CRM platforms from the ground up, or clean up and rebuild what's already in place.
Analytics and Reporting
Build dashboards that show what's actually working, so budget goes where it performs.
Lifecycle Messaging
Personalized email and direct mail sequences that nurture leads across the full customer journey.
Integrations
Connect your marketing automation platform, CRM, and other tools into one unified, synced workflow.
Automation and Workflows
Build automation that moves leads and deals forward without manual follow-up.
Vendor and Campaign Coordination
Manage timelines, print vendors, and approvals so campaigns launch on schedule.
CRM Administration
Ongoing property management, data cleanup, and system maintenance that keeps your CRM reliable.
Cross-Channel Marketing
Keep email, direct mail, and CRM data consistent across every touchpoint.
Frequently asked questions
What services do you offer?
I specialize in marketing automation and CRM implementation, cleanup, and ongoing administration. Including direct mail coordination and lifecycle marketing across channels. See the full breakdown above.
What's the difference between full-service and fractional engagements?
Full-service is project-based, with a defined scope and a clear start and finish, a migration, a rebuild, a cleanup. Fractional is ongoing, embedded support structured around a set number of hours a week or month, for teams that need consistent marketing ops expertise without a full-time hire.
Are you a HubSpot and Salesforce specialist, or do you work with other platforms too?
HubSpot and Salesforce are where I'm certified and go deepest, and most of my work centers there. But my background spans other marketing automation and CRM platforms as well, if you're on a different stack, that's not a dealbreaker, just something to talk through.
How does an engagement typically start?
Every engagement starts with a conversation, not a contract. We'll talk through your current setup, what's not working, and whether project-based or fractional support fits better before any scope is defined.
Do you work with small businesses, or only larger companies?
Both. I've supported organizations from SaaS startups to healthcare companies to legal/IP services firms, so team size matters less than having a clear need.
Are you available for remote engagements?
Yes - all work is done remotely, and I've supported teams across the U.S. as well as international markets.