I Build the Systems Other People Just Use

I'm Justin Pike, a marketing operations leader with over a decade of experience spanning marketing technology, CRM administration, sales operations, and revenue analytics.

My path into this work wasn't a straight line. I started in trade and logistics operations before moving into sales operations and workforce planning, and eventually specializing fully in marketing operations. That operations-first foundation shaped how I approach marketing technology: I don't just execute inside a platform. I understand the business process the platform is supposed to support.

Since then, I've built and led marketing operations functions at companies including LexisNexis Intellectual Property and Komodo Health, most recently in a senior marketing operations leadership role at a growing healthcare technology company.

I hold an MBA from Bellevue University and a Bachelor of Science in Business Administration, with an emphasis in Marketing and Finance, from the University of Nebraska Omaha. I'm also HubSpot-certified across Marketing, Sales, and Content Hub.

I also grew up around business leadership. My father and uncle have both served as CEOs, my brother is a senior vice president, and my grandfather owned several businesses during his lifetime. Being surrounded by that kind of leadership early on shaped how I think about process, accountability, and building things that hold up over time, not just get finished.

Outside of work, I'm usually outdoors, hunting, fishing, and traveling when I get the chance, or spending time with my wife and son. Sports round out most of what's left.